You would be surprised not to find this noisy, electrical and often-underused mechanical apparatus in any home, apartment or business.

What is it? The vacuum cleaner. You know, that machine in your closet that comes to life when you plug it in and power it on, and it buzzes all over the floors as you chase it around the house.

The problem with the vacuum cleaner is we trust it too much. No, we’re not saying you shouldn’t vacuum your carpet. On average you should vacuum the main areas once per week per occupant.  You might choose to vacuum the bedrooms less frequently. We all know that proper vacuuming is important in caring for your carpet.

What is the myth? Some feel that vacuuming the carpet is equal to carpet cleaning, that is simply not true. Professional carpet cleaning removes so much more than a vacuum can. Yet it has been reported that consumers feel that frequent vacuuming removes the dirt and grime from their carpets and they can either skip or prolong regular carpet cleaning.

A good vacuum can only remove dry soil, no matter how powerful or advanced. Vacuums cannot remove the sticky, greasy soil stuck to the carpet fibers. You need professional cleaning to remove those embedded soils.

You can compare this to washing your car with a dry rag… or brushing your hair and skipping the shower and shampoo… or — well, you get the point. To clean your carpet thoroughly, you need a deep quality cleaning.

Do yourself a favor, keep that vacuum cleaner working, use it all the time, but also use your professional carpet cleaning. He knows what it takes to remove ALL the dirt!

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